Parents of teenagers usually struggle with getting their children out of their rooms. For them spending time in front of computer screens and play stations seems much more appealing. However, not long ago, there was a radical shift in the preferences of children and teenagers – out of a sudden they started going outside.
Pokémon Go was inspired by a hit from the 90s. Firstly, it was a series of computer games, which turned into an anime. It tells a story about pokemons – fantastic beasts with superpowers. In 2016 Niantic released a mobile, city game – which instantly hit the jackpot and gained in popularity.
In the streets of every Polish city you could have seen crowds of people walking around with their noses stuck to their smartphones. Pokemons were ‘commonly seen’ in most of the parks and lakes. In order to ‘catch’ them you had to get pretty close to the creature. You could even train your buddy!
Thanks to this game people who would rather stay at home started stepping outside to walk for quite some time in order to ‘catch them all’.
IN biz week
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